Looking for a metaphor for the futility and propagandizing of the State? Budweiser is providing an apropos branding change this summer, changing the label on their cans to ‘America,’ to coincide with this year’s presidential elections. Like Budweiser, the US will undergo its ritualistic branding change by way of the voting booth this November. Sure, citizens will get a new face and different packaging, but the ingredients of government will not change. We’ll still be left with that “Same Great Distaste” of thuggery, thievery, monopoly on force, wars abroad, police state at home, and freedom crushing dictates known as legislation.
This is not a critique of the beer itself. Nor am I going to elaborate on the parallels of a “foreign” conglomerate owning the American beverage. Those are subjective arguments and difficult to prove to most pedestrian voters. Something more substantial, more real, more intuitive needs to be conveyed if we are to pry the elixir of nationalism out of the minds of people who clamor to vote for their new master. In other words, don’t get caught up in discussing the packaging, marketing, mudslinging, character defamation, and ad hominem, ad infinitum that accompanies politics. Instead, have a discourse about the anti-liberty results that ALL state sponsored government necessarily begets.
A possible entry point to get individuals thinking about the ideas of self-governance is by asking, “Suppose your candidate loses this November, would you rather be ruled by the winner, or if you could, would you choose to simply govern yourself?”
At this point, the conversation turns! It’s no longer their savior candidate against the evil opponent, but the evil opponent against them. Of course they can govern themselves better than someone who stands in direct opposition to everything they value and hold dear. Cheer them on as they make the case for dismantling their mental shackles and lay the groundwork for realizing themselves as a free human, capable of directing their own destiny. When true liberty is discovered the seeds germinate and take root, and a world with no masters and no slaves can be illustrated; it can be obtained.